Philips Electronics (Thailand) Ltd., introduces the latest Soundbar home theatre systems with Blu-ray Philips HTS8160B, a truly immersive home cinema experience delivery top performance sound and picture quality
The new Philips HTS8160B incorporates a complete home theatre system into one single unit and includes the Philips Ambisound technology – delivery a full surround sound from just 2 speakers incorporated into the main unit. Users get multi-channel surround sound without all the wires and numerous speakers cluttering their space. An ideal piece of stunning furniture in the modern homes with its sleek and minimalist design.
In addition to HD Blu-ray playback in full HD 1080p and BD-Live* (Profile 2.0) for downloading interactive web content to enjoy online Blu-ray bonus content, the HTS8160 boasts DTS-HD and Dolby True HD for high fidelity 7.1 surround sound, proprietary DoubleBASS technology for deeper bass and connectivity with BD-Live (Profile 2.0). In addition, Deep Color Creates vivid images in over a billion colors that occur in reality and launching your viewing experience to new height.
Philips HTS8160B has an optional dock for convenient playback from your iPod to enjoy whatever music you like.
Philips HTS8160B is retailing at 42,990 baht at all Philips authorized dealers stores.
Friday, January 29, 2010
Sunday, January 24, 2010
The FINE by Fine Home, in cooperation with one of the leading household electrical appliances
Panasonic, has set forth a rigorous attempt in penetrating into Green Heart market.
Luxury Class Condominium Low Rise, The FINE by Fine Home, in cooperation with one of the leading household electrical appliances, Panasonic, has set forth a rigorous attempt in penetrating into Green Heart market.
The FINE by Fine Home, a well recognized leading condominium under the concept of green living, has entered into a contractual agreement with its business alliance, Panasonic, upon purchasing IH Cooktop (Induction Heating Cooktop), a highly efficient technology featuring energy saving approach and environmental friendly design exceptionally targeting at green heart customers. The Fine by Fine Home is ready to expand its customer base to incorporate a high end level.
BANGKOK-On January20, 2010, the FINE by Fine Home under Fine 22 Properties Co., Ltd., an associated company of the Fine Home Group, organized a formal signing ceremony at Divana Nurture Spa, Sukumvit 35 upon purchasing Panasonic IH Cooktop, a highly efficient product featuring energy-saving innovation. The sale contract was signed between Mr. Sukit Traiwanapong, Managing Director of Fine22 Properties Co., Ltd and Mr.Hirotaka Murakami, CEO of Panasonic Group in Thailand.
According to Mr. Sukit Traiwanapong, Managing Director of Fine22 Properties Co., Ltd, The FINE by Fine Home, Soi Aree 4, Paholyothin is a city condominium low rise in the style of green living. The project has received a fast and welcoming customer support with a reservation volume of 60% since its grand opening ceremony due to its integrated response to customer demands including the city-center location in connection with BTS station, wide ranging traveling alternatives, exquisite and energy-saving design, as well as a nature- oriented ambience. Moreover, The FINE’s interior decoration and equipment altogether are of qualified standard level which allows for comfortable living experience. The signing ceremony has definitely assured the customers of the company’s persistent and continuous effort for residential development, especially in the aspect of quality and environmental friendly motive. The condominium units are to be handed to buyers at the end of this year.
The FINE by Fine Home project emphasizes the style of green living under the concept of living simplicity. Interior decoration and equipment highlights energy saving and environmental friendly lifestyle. In this regard, Panasonic brand including electrical appliances, e.g. switches, plugs, Panasonic PBX systems and the latest IH cooktop has been selected based on its quality, energy saving and environmental friendly feature from an initial manufacturing stage. Beyond that, Panasonic takes into account customers’ convenience and user friendly basis in line with The FINE’s policy, Mr. Sukit added.
Mr.Hirotaka Murakami, CEO of Panasonic Group in Thailand said Panasonic deliberately aimed to create environmental friendly products under ‘eco ideas’. IH cooktop is one of the products with the highest efficiency in energy saving, internationally standardized function and popularity especially among Japanese users and those from other countries. The FINE by Fine Home is the first property development project having entered into a formal agreement upon using Panasonic products, which is considered an IH cooktop marketing opportunities directed to high end residents
Panasonic has formulated its IH Cooktop marketing strategies through a series of campaign targeted at property development projects. As a new player, IH Cooktop is expected to market directly on condominium and residence developers in accordance with the trend of modern home design which has increasingly emphasized safety, along with environmental friendly motive.
Panasonic IH Cooktop is distinguished with its unique quality for both built-in and free standing usage with automatic safety cut in case that the IH Cooktop is turned on with no cookware being placed on or even that the cookwares are empty. In addition, the users’ convenience is ensured through automatic congee cooking program and none of effects on room temperature as the radiation of heat is curbed within the cookwares’ surface. Compared with gas cooker, IH Cooktop can save 35% electricity fee as energy cost.
Apart from IH Cooktop, The FINE by Fine Home is considering to use Panasonic products including CCTV, Plug & Switch, Motion Sensor, Public Address Systems, PBX systems, Viera (Plasma TV, LCD TV), electric water heater, microwave, refrigerator and lighting in order to fulfill and serve variety of customers’ need.
Luxury Class Condominium Low Rise, The FINE by Fine Home, in cooperation with one of the leading household electrical appliances, Panasonic, has set forth a rigorous attempt in penetrating into Green Heart market.
The FINE by Fine Home, a well recognized leading condominium under the concept of green living, has entered into a contractual agreement with its business alliance, Panasonic, upon purchasing IH Cooktop (Induction Heating Cooktop), a highly efficient technology featuring energy saving approach and environmental friendly design exceptionally targeting at green heart customers. The Fine by Fine Home is ready to expand its customer base to incorporate a high end level.
BANGKOK-On January20, 2010, the FINE by Fine Home under Fine 22 Properties Co., Ltd., an associated company of the Fine Home Group, organized a formal signing ceremony at Divana Nurture Spa, Sukumvit 35 upon purchasing Panasonic IH Cooktop, a highly efficient product featuring energy-saving innovation. The sale contract was signed between Mr. Sukit Traiwanapong, Managing Director of Fine22 Properties Co., Ltd and Mr.Hirotaka Murakami, CEO of Panasonic Group in Thailand.
According to Mr. Sukit Traiwanapong, Managing Director of Fine22 Properties Co., Ltd, The FINE by Fine Home, Soi Aree 4, Paholyothin is a city condominium low rise in the style of green living. The project has received a fast and welcoming customer support with a reservation volume of 60% since its grand opening ceremony due to its integrated response to customer demands including the city-center location in connection with BTS station, wide ranging traveling alternatives, exquisite and energy-saving design, as well as a nature- oriented ambience. Moreover, The FINE’s interior decoration and equipment altogether are of qualified standard level which allows for comfortable living experience. The signing ceremony has definitely assured the customers of the company’s persistent and continuous effort for residential development, especially in the aspect of quality and environmental friendly motive. The condominium units are to be handed to buyers at the end of this year.
The FINE by Fine Home project emphasizes the style of green living under the concept of living simplicity. Interior decoration and equipment highlights energy saving and environmental friendly lifestyle. In this regard, Panasonic brand including electrical appliances, e.g. switches, plugs, Panasonic PBX systems and the latest IH cooktop has been selected based on its quality, energy saving and environmental friendly feature from an initial manufacturing stage. Beyond that, Panasonic takes into account customers’ convenience and user friendly basis in line with The FINE’s policy, Mr. Sukit added.
Mr.Hirotaka Murakami, CEO of Panasonic Group in Thailand said Panasonic deliberately aimed to create environmental friendly products under ‘eco ideas’. IH cooktop is one of the products with the highest efficiency in energy saving, internationally standardized function and popularity especially among Japanese users and those from other countries. The FINE by Fine Home is the first property development project having entered into a formal agreement upon using Panasonic products, which is considered an IH cooktop marketing opportunities directed to high end residents
Panasonic has formulated its IH Cooktop marketing strategies through a series of campaign targeted at property development projects. As a new player, IH Cooktop is expected to market directly on condominium and residence developers in accordance with the trend of modern home design which has increasingly emphasized safety, along with environmental friendly motive.
Panasonic IH Cooktop is distinguished with its unique quality for both built-in and free standing usage with automatic safety cut in case that the IH Cooktop is turned on with no cookware being placed on or even that the cookwares are empty. In addition, the users’ convenience is ensured through automatic congee cooking program and none of effects on room temperature as the radiation of heat is curbed within the cookwares’ surface. Compared with gas cooker, IH Cooktop can save 35% electricity fee as energy cost.
Apart from IH Cooktop, The FINE by Fine Home is considering to use Panasonic products including CCTV, Plug & Switch, Motion Sensor, Public Address Systems, PBX systems, Viera (Plasma TV, LCD TV), electric water heater, microwave, refrigerator and lighting in order to fulfill and serve variety of customers’ need.
NETGEAR Collaborates with Intel to Launch TV Adapter for Intel Wireless Display, an Intuitive and Easy Way to View Entire Laptop Screen
NETGEAR Collaborates with Intel to Launch TV Adapter for Intel Wireless Display, an Intuitive and Easy Way to View Entire Laptop Screen on HDTV Wirelessly
Networking Leader Introduces Push2TV, Device that Transforms How Consumers View, Share and Enjoy Digital Content on the Big Screen TV
LAS VEGAS - January 11, 2010 - NETGEAR, Inc. (NASDAQGM: NTGR), a worldwide provider of technologically innovative, branded networking solutions, today announced the launch of NETGEAR Push2TV (PTV1000), a small device that enables consumers to display their entire laptop computer screens on their big screen HDTVs - wirelessly, effortlessly and intuitively.
Compatible with select laptops featuring Intel Wireless Display and powered by the all new 2010 Intel Core Processor Family, Push2TV (http://www.netgear.com/ptv) transforms the living room HDTV into a huge, remote monitor without the need for any unsightly cables stretching across the room. Slightly larger than a deck of cards, Push2TV enables consumers to wirelessly beam practically everything from their notebook computer to the big screen TV, including media stored on the laptop, content from the home network, and videos streamed from the most popular websites.
"Our customers are increasingly dependent on their laptops, and they tell us they're looking for easy ways to migrate the content of their computers to their TVs more freely," said Jason Bonfig, vice president of computing at Best Buy. "NETGEAR Push2TV is unique in how it seamlessly scales the viewing and browsing experience of the notebook PC to the TV along with an easy, intuitive way to connect and operate."
The industry has taken several approaches to connect the TV to the Internet: network-enabled TVs and Blu-ray players; Digital Media Adapters (DMAs) and set-top boxes that connect to the Internet via the home network; dedicated home theater PCs or notebooks connected to the TV via HDMI or other cables; and other PC-to-TV applications. However, these solutions have multiple limitations, such as the websites they can access and the video codecs and file formats that they can play.
"Consumers have been frustrated by the existing solutions so we focused on ease of use during the design and collaboration process with NETGEAR," said Erik Reid, director mobile marketing, Intel. "The result is that Intel Wireless Display, available on select laptops featuring Intel's all new 2010 Core family processors, and the NETGEAR Push2TV adapter have taken the hassle out of sharing content, so consumers can sit back, relax and enjoy the content on their large screen TVs."
The NETGEAR Push2TV adapter combined with Intel Wireless Display is a very simple extension of the browsing and viewing experience on the PC, significantly reducing the website restrictions that consumers currently experience with competing solutions. Consumers will be able to access the vast majority of the content on their computer or from the Internet and view it on their TV. Connecting a laptop to Push2TV is as simple as point and click. The easy and intuitive interface enables a protected connection and hides all the networking complexity found in currently available solutions. Thus, the consumer benefits from a fully integrated PC-to-TV solution without having to plug any external components or dongles into their new notebook computer, becoming a networking expert, or learning any new user interface.
The total solution consists of NETGEAR Push2TV connected to the TV and Intel Wireless Display preloaded on new-generation notebooks powered Processor Family. Intel Wireless DisplayÔby the 2010 Intel Core captures fully rendered display frames in real-time and sends the compressed video and audio directly to Push2TV via Intel My WiFi technology, the industry's first commercially available Wi-Fi Personal Area Network (PAN) or Wi-Fi Direct solution, creating a protected short-hop high-bandwidth wireless connection between the laptop and Push2TV. When compared to other solutions where the TV adapter connects to the home network or gateway, Push2TV reduces the wireless bandwidth overhead by up to 50 percent.
"We are delighted to partner with Intel to be the first to bring Intel Wireless Display to the living room, providing customers with what is truly the easiest way to extend the PC viewing experience to the TV - wirelessly, seamlessly and over a protected link," said Vivek Pathela, vice president and general manager of NETGEAR home and consumer products. "The combination of our Push2TV with a new-generation PC with Intel Wireless Display means consumers no longer have to crowd around their PCs to experience the infinite stream of Internet content with their friends and family."
With a sleek black minimalist design, a very intuitive setup and Wi-Fi technology, Push2TV quickly beams the laptop screen to the HDTV over a protected link. Therefore, customers are able to easily access almost any content they would normally be able to access on their PCs.* More specifically, with Push2TV and a new generation notebook powered by the 2010 Intel Core Processor Family connected to the Internet and/or home network, consumers can:
Sit back, relax and enjoy music, pictures and videos from their laptop, home network or the Internet in HD on their big screen TVs and home entertainment systems; Surf the web from the comfort of their couches, accessing many of today's online movies and TV shows and going anywhere a web browser will take them; Easily move from room to room or take Push2TV on vacation or business trips due to its small, lightweight form factor. Pricing and Availability
Backed by a one-year warranty and 24/7 technical support, the new NETGEAR Push2TV (PTV1000) will be available in the US later this month. Intel and NETGEAR are also working together to deliver this exciting new technology to additional geographies and distribution channels later in 2010. Product details on NETGEAR Push2TV can be found at http://www.netgear.com/ptv.
Networking Leader Introduces Push2TV, Device that Transforms How Consumers View, Share and Enjoy Digital Content on the Big Screen TV
LAS VEGAS - January 11, 2010 - NETGEAR, Inc. (NASDAQGM: NTGR), a worldwide provider of technologically innovative, branded networking solutions, today announced the launch of NETGEAR Push2TV (PTV1000), a small device that enables consumers to display their entire laptop computer screens on their big screen HDTVs - wirelessly, effortlessly and intuitively.
Compatible with select laptops featuring Intel Wireless Display and powered by the all new 2010 Intel Core Processor Family, Push2TV (http://www.netgear.com/ptv) transforms the living room HDTV into a huge, remote monitor without the need for any unsightly cables stretching across the room. Slightly larger than a deck of cards, Push2TV enables consumers to wirelessly beam practically everything from their notebook computer to the big screen TV, including media stored on the laptop, content from the home network, and videos streamed from the most popular websites.
"Our customers are increasingly dependent on their laptops, and they tell us they're looking for easy ways to migrate the content of their computers to their TVs more freely," said Jason Bonfig, vice president of computing at Best Buy. "NETGEAR Push2TV is unique in how it seamlessly scales the viewing and browsing experience of the notebook PC to the TV along with an easy, intuitive way to connect and operate."
The industry has taken several approaches to connect the TV to the Internet: network-enabled TVs and Blu-ray players; Digital Media Adapters (DMAs) and set-top boxes that connect to the Internet via the home network; dedicated home theater PCs or notebooks connected to the TV via HDMI or other cables; and other PC-to-TV applications. However, these solutions have multiple limitations, such as the websites they can access and the video codecs and file formats that they can play.
"Consumers have been frustrated by the existing solutions so we focused on ease of use during the design and collaboration process with NETGEAR," said Erik Reid, director mobile marketing, Intel. "The result is that Intel Wireless Display, available on select laptops featuring Intel's all new 2010 Core family processors, and the NETGEAR Push2TV adapter have taken the hassle out of sharing content, so consumers can sit back, relax and enjoy the content on their large screen TVs."
The NETGEAR Push2TV adapter combined with Intel Wireless Display is a very simple extension of the browsing and viewing experience on the PC, significantly reducing the website restrictions that consumers currently experience with competing solutions. Consumers will be able to access the vast majority of the content on their computer or from the Internet and view it on their TV. Connecting a laptop to Push2TV is as simple as point and click. The easy and intuitive interface enables a protected connection and hides all the networking complexity found in currently available solutions. Thus, the consumer benefits from a fully integrated PC-to-TV solution without having to plug any external components or dongles into their new notebook computer, becoming a networking expert, or learning any new user interface.
The total solution consists of NETGEAR Push2TV connected to the TV and Intel Wireless Display preloaded on new-generation notebooks powered Processor Family. Intel Wireless DisplayÔby the 2010 Intel Core captures fully rendered display frames in real-time and sends the compressed video and audio directly to Push2TV via Intel My WiFi technology, the industry's first commercially available Wi-Fi Personal Area Network (PAN) or Wi-Fi Direct solution, creating a protected short-hop high-bandwidth wireless connection between the laptop and Push2TV. When compared to other solutions where the TV adapter connects to the home network or gateway, Push2TV reduces the wireless bandwidth overhead by up to 50 percent.
"We are delighted to partner with Intel to be the first to bring Intel Wireless Display to the living room, providing customers with what is truly the easiest way to extend the PC viewing experience to the TV - wirelessly, seamlessly and over a protected link," said Vivek Pathela, vice president and general manager of NETGEAR home and consumer products. "The combination of our Push2TV with a new-generation PC with Intel Wireless Display means consumers no longer have to crowd around their PCs to experience the infinite stream of Internet content with their friends and family."
With a sleek black minimalist design, a very intuitive setup and Wi-Fi technology, Push2TV quickly beams the laptop screen to the HDTV over a protected link. Therefore, customers are able to easily access almost any content they would normally be able to access on their PCs.* More specifically, with Push2TV and a new generation notebook powered by the 2010 Intel Core Processor Family connected to the Internet and/or home network, consumers can:
Sit back, relax and enjoy music, pictures and videos from their laptop, home network or the Internet in HD on their big screen TVs and home entertainment systems; Surf the web from the comfort of their couches, accessing many of today's online movies and TV shows and going anywhere a web browser will take them; Easily move from room to room or take Push2TV on vacation or business trips due to its small, lightweight form factor. Pricing and Availability
Backed by a one-year warranty and 24/7 technical support, the new NETGEAR Push2TV (PTV1000) will be available in the US later this month. Intel and NETGEAR are also working together to deliver this exciting new technology to additional geographies and distribution channels later in 2010. Product details on NETGEAR Push2TV can be found at http://www.netgear.com/ptv.
Sunday, January 17, 2010
Philips launch new blu-ray disc player BDP7500 for truly cinematic experience
Philips Electronics (Thailand) Ltd., introduces its new sleek sibling, the Philips Blu-ray Disc Player BDP7500, with a stunning design made from real aluminum for the best performance in high definition entertainment . It’s fast boot-up time is truly surpassing most blu-ray players in the market.
Philips BDP7500 offers superb performance and all the features you can expect in this class, topped off by support for all HD audio formats and most Internet video formats, 7.1 discrete analogue audio outputs and sophisticated touch controls in a stunning package.
It is equipped with high-resolution Dolby TrueHD and DTS-HD Master Audio surround sound. As for the video, it supports advanced DVD video upscaling to 1080p via HDMI for near-HD and DivX Ultra to enhance playback of DivX media file. Featured with subtitle shift for widescreen without any missing subtitles.
Included also with the BDP7500 is BD-Live 2.0 for downloading interactive web content. Added to that the unit’s touch-sensitive controls and the BD-Live* (Profile 2.0) for downloading interactive web content to enjoy online Blu-ray bonus content.
Philips BDP7500 is retailing at 13,990 baht in all authorized Philips dealers stores.
Philips BDP7500 offers superb performance and all the features you can expect in this class, topped off by support for all HD audio formats and most Internet video formats, 7.1 discrete analogue audio outputs and sophisticated touch controls in a stunning package.
It is equipped with high-resolution Dolby TrueHD and DTS-HD Master Audio surround sound. As for the video, it supports advanced DVD video upscaling to 1080p via HDMI for near-HD and DivX Ultra to enhance playback of DivX media file. Featured with subtitle shift for widescreen without any missing subtitles.
Included also with the BDP7500 is BD-Live 2.0 for downloading interactive web content. Added to that the unit’s touch-sensitive controls and the BD-Live* (Profile 2.0) for downloading interactive web content to enjoy online Blu-ray bonus content.
Philips BDP7500 is retailing at 13,990 baht in all authorized Philips dealers stores.
Wednesday, December 16, 2009
Philips re-defines picture performance with its latest LED TV 9000 series (models: 40PFL9704H, 46PFL9704H, 52PFL9704H).
Philips Electronics (Thailand) Ltd., introduces its latest truly LED TV 9000 series, a full HD LCD display, with a 1920x1080p resolution featuring with direct-lit LED backlighting technology and offering pure performance in picture sharpness, motion and contrast and features the latest innovations in LCD technology – including the latest in internet TV.
Consumers enjoy breathtaking pictures and use up to 40% less energy with Philips award winning LED Pro. Over 1000 LED's are operated selectively in a grid as a backlight for the display. They generate brilliant light in bright image areas, and are dimmed completely in dark areas, saving energy. Combined with the powerful Perfect Pixel HD Engine, the result is a stunning picture with extreme contrast, sharpness and vibrant color. With LED Pro black is black and white is bright.
The Perfect Pixel HD engine deliver unrivalled sharpness and detail. It is also the world’s fastest LCD courtesy of 200Hz Clear LCD and an unbeatable 1 millisecond response time which banishes the motion blur problem common with LCD TVs. 200Hz Clear LCD creates extreme motion sharpness for clear and vibrant images even with fast on-screen motion. It results in a powerful dynamic contrast ratio up to 5,000,000:1.
Perfect Colors is the combination of new color sources, advanced color processing for both existing and new sources, and a Wide Color Gamut display. The powerful 17-bit Color Booster technology pumps out a mesmerizing 2,250 trillion colors, producing brilliant life-like images with natural skin and white tones.
Perfect Natural Motion results in smoother and quieter pictures with excellent sharpness surpassing even the motion performance in a cinema.
Philips immersive Ambilight Spectra 3 technology, which accurately identifies dominant on-screen colors and generates accurately-matched ambient lighting from three sides of the screen onto a rear wall.
As pure performance includes both sound quality as well as the picture quality, the 9700 series sports 2x15W high-efficiency speakers. This provides leading sound performance.
Another highlighted feature is Net TV, which enables simple and quick internet access to a wide range of sites from a start page on the TV screen.
It is also equipped with both Ethernet and WiFi connectivity, allowing them to stream data directly from a DLNA-compliant computer. Additional features include give HDMI 1.3 inputs, integrated subwoofers and tweeters, and full 1080p video output.
Consumers enjoy breathtaking pictures and use up to 40% less energy with Philips award winning LED Pro. Over 1000 LED's are operated selectively in a grid as a backlight for the display. They generate brilliant light in bright image areas, and are dimmed completely in dark areas, saving energy. Combined with the powerful Perfect Pixel HD Engine, the result is a stunning picture with extreme contrast, sharpness and vibrant color. With LED Pro black is black and white is bright.
The Perfect Pixel HD engine deliver unrivalled sharpness and detail. It is also the world’s fastest LCD courtesy of 200Hz Clear LCD and an unbeatable 1 millisecond response time which banishes the motion blur problem common with LCD TVs. 200Hz Clear LCD creates extreme motion sharpness for clear and vibrant images even with fast on-screen motion. It results in a powerful dynamic contrast ratio up to 5,000,000:1.
Perfect Colors is the combination of new color sources, advanced color processing for both existing and new sources, and a Wide Color Gamut display. The powerful 17-bit Color Booster technology pumps out a mesmerizing 2,250 trillion colors, producing brilliant life-like images with natural skin and white tones.
Perfect Natural Motion results in smoother and quieter pictures with excellent sharpness surpassing even the motion performance in a cinema.
Philips immersive Ambilight Spectra 3 technology, which accurately identifies dominant on-screen colors and generates accurately-matched ambient lighting from three sides of the screen onto a rear wall.
As pure performance includes both sound quality as well as the picture quality, the 9700 series sports 2x15W high-efficiency speakers. This provides leading sound performance.
Another highlighted feature is Net TV, which enables simple and quick internet access to a wide range of sites from a start page on the TV screen.
It is also equipped with both Ethernet and WiFi connectivity, allowing them to stream data directly from a DLNA-compliant computer. Additional features include give HDMI 1.3 inputs, integrated subwoofers and tweeters, and full 1080p video output.
Monday, December 7, 2009
Auckland Museum Lights Up with Philips LED Technology for its 80th Birthday Largest Outdoor Installation of Solid State Lighting in New Zealand
Philips Lighting is proud to announce its role in the upgrade of one of New Zealand’s most stunning architectural and cultural landmarks, as Auckland Museum unveils a dramatic lighting transformation for the 80th birthday celebrations of its building. The striking installation designed by Light Emotion and specified by New Zealand’s Modus Architectural Lighting utilises Philips’ latest LED technology both inside and outside the Greco-Roman inspired building, as well as display lighting from Philips Selecon - the Museum’s luminaire manufacturer of choice - throughout the interior.
Sitting atop the Domain, the Auckland Museum has watched the growth of New Zealand’s largest city below, whilst maintaining its relevance as a place of great historical significance. Symbolising the cultural importance to New Zealand’s past, present and future, the Museum will now take centre-stage in the city’s night sky alight with bold and emotive colour, thanks to Philips’ state-of-the-art programmable and energy efficient LED lighting technology.
“We are illuminating the building, not only to honour its architectural magnificence, but to signify the importance of the Museum’s connection with the city. This iconic building should be seen from all vantage points throughout our city, and we are proud to illuminate it in an economically friendly and beautiful new way,” says Museum Director Dr Vanda Vitali. “We want to mark the building’s 80th year and honour the War Memorial aspect of the Museum in a truly innovative manner.”
The Museum’s exterior installation utilises Philips ColorGraze Powercore and ColorBlast Powercore fixtures to light the neoclassical structure’s façade and columns. Through the use of these small, yet powerful LED lights the Museum can change the exterior’s look and feel simply with the touch of a button, enabling the Museum to enhance its profile on the city skyline and create new colorful illumination experiences for visitors throughout each year.
“This installation marks the second major landmark that Philips has lit with LED technology in Auckland this year, following the upgrade to SkyCity’s SkyTower,” says Philips Electronics Australia and New Zealand CEO, Harry van Dyk. “As a company whose heritage in New Zealand spans more than 80 years, and more recently the acquisition of award-winning luminaire manufacturer Selecon, and our leadership in LED technology, Philips is immensely proud to play a role in transforming Auckland Museum, one of the country’s most important institutions.”
The two-part lighting upgrade also incorporates an interior upgrade, which includes creating a controllable, flexible environment in the Musuem’s foyer with Philips coloured LED technology, as well as the iW and eW Blast Powercore and eW Graze Powercore, energy efficient bright white LED solutions, enabling the space to be aesthetically changed for special events.
The current interior refurbishment also includes the installation of Philips Selecon’s award-winning Selecon Display Profile* high efficiency 35W metal halide model which combines exceptional light output and power savings with theatrical effect and functionality. Philips Selecon has supplied over 1000 luminaires since the 1990s, enhancing the visitor experience by adding colour, texture, shape and movement, while at the same time protecting and preserving the exhibits for future generations.
The installation was designed by Light Emotion and specified in part by Modus Architectural Lighting.
Sitting atop the Domain, the Auckland Museum has watched the growth of New Zealand’s largest city below, whilst maintaining its relevance as a place of great historical significance. Symbolising the cultural importance to New Zealand’s past, present and future, the Museum will now take centre-stage in the city’s night sky alight with bold and emotive colour, thanks to Philips’ state-of-the-art programmable and energy efficient LED lighting technology.
“We are illuminating the building, not only to honour its architectural magnificence, but to signify the importance of the Museum’s connection with the city. This iconic building should be seen from all vantage points throughout our city, and we are proud to illuminate it in an economically friendly and beautiful new way,” says Museum Director Dr Vanda Vitali. “We want to mark the building’s 80th year and honour the War Memorial aspect of the Museum in a truly innovative manner.”
The Museum’s exterior installation utilises Philips ColorGraze Powercore and ColorBlast Powercore fixtures to light the neoclassical structure’s façade and columns. Through the use of these small, yet powerful LED lights the Museum can change the exterior’s look and feel simply with the touch of a button, enabling the Museum to enhance its profile on the city skyline and create new colorful illumination experiences for visitors throughout each year.
“This installation marks the second major landmark that Philips has lit with LED technology in Auckland this year, following the upgrade to SkyCity’s SkyTower,” says Philips Electronics Australia and New Zealand CEO, Harry van Dyk. “As a company whose heritage in New Zealand spans more than 80 years, and more recently the acquisition of award-winning luminaire manufacturer Selecon, and our leadership in LED technology, Philips is immensely proud to play a role in transforming Auckland Museum, one of the country’s most important institutions.”
The two-part lighting upgrade also incorporates an interior upgrade, which includes creating a controllable, flexible environment in the Musuem’s foyer with Philips coloured LED technology, as well as the iW and eW Blast Powercore and eW Graze Powercore, energy efficient bright white LED solutions, enabling the space to be aesthetically changed for special events.
The current interior refurbishment also includes the installation of Philips Selecon’s award-winning Selecon Display Profile* high efficiency 35W metal halide model which combines exceptional light output and power savings with theatrical effect and functionality. Philips Selecon has supplied over 1000 luminaires since the 1990s, enhancing the visitor experience by adding colour, texture, shape and movement, while at the same time protecting and preserving the exhibits for future generations.
The installation was designed by Light Emotion and specified in part by Modus Architectural Lighting.
Sony reaffirms its leadership position with new range of innovative digital products
Sony Thai Co., Ltd., the market leader in innovative electrical appliances to suit all consumers’ lifestyles, today announced its 2009 business direction and marketing strategies, while unveiling a range of products to drive its business growth in 2009, at the ‘SONY Annual Press and Dealer Conference 2009’ held at the Swissotel Le Concorde. The extended new product portfolio includes Bravia LCD TVs, Cybershot digital cameras, Alpha DSLR cameras among others, highlighting the company’s commitment to provide an inspiring, fulfilling consumer experience.
“Against the backdrop of persisting concerns from the worldwide financial crisis, Sony Asia Pacific has managed to show positive growth for three consecutive years, thanks to significant contribution of markets such as Thailand. This remarkable achievement is based on Sony’s leadership in High Definition innovation, allowing us to deliver digital lifestyle experiences based on real consumers demands as well as our commitment to building the Sony brand in Thailand. The partnership with Sony group of companies under Sony United spirit also serves as a key contributing factor to our success,” said Mr Narihiko Uemura, Managing Director, Sony Electronics Asia Pacific.
“Despite the fact that Thailand’s electrical appliance market has been affected by the global economic recession and political uncertainties, Sony Thai has succeeded in maintaining its business growth with increased market shares in a wide range of product categories, including Cybershot digital cameras. Furthermore, Sony has been able to retain its number one position in audio-visual (AV) products with 25% (by market value). It is expected that this year Sony Thai will grow more than 10%, thanks to increasing market trend and demand, particularly for LCD TVs, notebook PCs, digital cameras, and D-SLR cameras, etc.” According to Sony Thai’s Managing Director, Mr.Taisuke Nakanishi.
“Since August last year, Thai business sectors have suffered from stormy business climates, amidst the ongoing global financial crisis. Take it into account, the above conditions, this year we will place more emphasis on strategic areas of high-growth product categories, like Bravia LCD TVs, Alpha D-SLR cameras, Cyber-shot digital cameras, and VAIO notebook PCs to achieve double digit sales growth using new strategies and innovative communications channels to meet diverse and distinctive consumer demands, along with integrated CRM activities as part of the effort to maintain our long-term customer base, while enhancing the value-added marketing solution and operation excellence as well as Sony brand’s leadership in AV IT,” He said.
A greater focus for Sony’s business direction for 2009 will be on satisfying the demands of existing customers with innovative new products featuring distinctive technology developed to strengthen its position as a premium brand. The continuous Youth Marketing strategy aimed at capturing young consumers and enhancing an innovative brand image will also be employed through product groups, incorporating a series of out-of-the-box marketing campaigns to convey a unique lifestyle to consumers such as the Let’s Color Strategy under which Sony makes its color products available in all core product groups, ranging from Bravia, Cybershot cameras, Handycam, Walkman, and VAIO. Furthermore, integrated marketing communication activities, covering all media channels, broadcast, print, online, as well as consumer events and road show activities, will be organized in order to secure Sony’s new target, teenager customers effectively. Also a key to driving Sony’s success will be the collaboration with other Sony companies in both global and local levels, and strategic business partners such as True EPL (English Premier League), Adidas, and sponsorships of Thai movies such as Dear Galileo.
This year, Sony Thai will gear up to launch exciting activities to communicate with the young generation. The official partnership with the 2010 FIFA World Cup football competition in South Africa and an agreement with Kaká (Ricardo Izecson dos Santos Leite), FIFA’s 2007 Best Player, for its latest Bravia LCD TV promotional campaign are important strategies for Sony to directly target key customer groups.
“The success and continued growth of Sony, both in terms of business and as a trusted brand, can be attributed to the excellent cooperation from dealerships nationwide, as well as the consistent support from our valued customers who appreciate our product quality. The achievement is reflected in in a number of consumer surveys conducted by various institutes and the highly-recognized awards given to Sony as a top-of-mind brand in consumer’s choice, including the prestigious Reader's Digest Trusted Brand award and consumer surveys by BrandAge and Marketeer magazines. Consequently, Sony will move forward to strengthen its dealerships’ capabilities while also differentiating the Sony brand from other rivals to deliver a new level of satisfaction to our consumers,” Mr Taisuke Nakanishi added.
Sony Thai will also gear up to form a partnership with other Sony companies which include Sony Ericsson, Sony Pictures and Sony Music Entertainment, along with business partners like the leading global sports equipment and clothing maker Adidas, to unveil a series of marketing campaigns and to present consumers with brand-new experiences, while reaffirming Sony brand image as a sophisticated brand that perfectly blends into today's fast-paced lifestyles of consumers.
Sony’s extensive line-up of products come in unrivalled sleek designs and feature state-of-the-art technology, offering a wide range of choices for consumers’ trendy lifestyles. They include:
· An extraordinarily slim new 40-inch ZX1 Bravia HD LCD TV measuring a barely believable 9.9mm at its slimmest section, priced at 149,990 baht
· A Sony Cybershot DSC-HX1 featuring capability of up to 10 frames per second, achieved through a recently developed high-speed Exmor CMOS sensor and Sony G lens and priced at 19,990 baht
· The lightest ever Alpha DSLR-A230 digital camera with a sleek and durable pure titanium body as well as the Alpha A380 with an exclusive Sony feature, Quick AF Live View, for responsive auto focusing and variable-angle shooting while framing the subject on the LCD monitor
· Sony Handycam HDR-XR520 with the newly developed “Exmor R CMOS Sensor” to capture clear images even in low light condition, and the HDR-TG5 Handycam camcorders with 16GB internal memory are among the six other new models of brand new line-up for Sony Handycam range.
· Walkman® X1000 series Video MP4 Player with touch screen display and wifi connection support for the ultimate personal entertainment experience priced at 12,990 baht for the 16 GB model, and 15,990 baht for 32 GB model.
· A Walkman NWZ-W202 MP3 player boasting its wearable unique design for the dynamic lifestyle of today’s teenagers with an affordable retail price of 3,490 baht.
· Introducing a brand new offering of the much-talked about Sony VAIO P in gold, complimenting the colorful range of the mobile computing technology in red, black, white, and green.
“Against the backdrop of persisting concerns from the worldwide financial crisis, Sony Asia Pacific has managed to show positive growth for three consecutive years, thanks to significant contribution of markets such as Thailand. This remarkable achievement is based on Sony’s leadership in High Definition innovation, allowing us to deliver digital lifestyle experiences based on real consumers demands as well as our commitment to building the Sony brand in Thailand. The partnership with Sony group of companies under Sony United spirit also serves as a key contributing factor to our success,” said Mr Narihiko Uemura, Managing Director, Sony Electronics Asia Pacific.
“Despite the fact that Thailand’s electrical appliance market has been affected by the global economic recession and political uncertainties, Sony Thai has succeeded in maintaining its business growth with increased market shares in a wide range of product categories, including Cybershot digital cameras. Furthermore, Sony has been able to retain its number one position in audio-visual (AV) products with 25% (by market value). It is expected that this year Sony Thai will grow more than 10%, thanks to increasing market trend and demand, particularly for LCD TVs, notebook PCs, digital cameras, and D-SLR cameras, etc.” According to Sony Thai’s Managing Director, Mr.Taisuke Nakanishi.
“Since August last year, Thai business sectors have suffered from stormy business climates, amidst the ongoing global financial crisis. Take it into account, the above conditions, this year we will place more emphasis on strategic areas of high-growth product categories, like Bravia LCD TVs, Alpha D-SLR cameras, Cyber-shot digital cameras, and VAIO notebook PCs to achieve double digit sales growth using new strategies and innovative communications channels to meet diverse and distinctive consumer demands, along with integrated CRM activities as part of the effort to maintain our long-term customer base, while enhancing the value-added marketing solution and operation excellence as well as Sony brand’s leadership in AV IT,” He said.
A greater focus for Sony’s business direction for 2009 will be on satisfying the demands of existing customers with innovative new products featuring distinctive technology developed to strengthen its position as a premium brand. The continuous Youth Marketing strategy aimed at capturing young consumers and enhancing an innovative brand image will also be employed through product groups, incorporating a series of out-of-the-box marketing campaigns to convey a unique lifestyle to consumers such as the Let’s Color Strategy under which Sony makes its color products available in all core product groups, ranging from Bravia, Cybershot cameras, Handycam, Walkman, and VAIO. Furthermore, integrated marketing communication activities, covering all media channels, broadcast, print, online, as well as consumer events and road show activities, will be organized in order to secure Sony’s new target, teenager customers effectively. Also a key to driving Sony’s success will be the collaboration with other Sony companies in both global and local levels, and strategic business partners such as True EPL (English Premier League), Adidas, and sponsorships of Thai movies such as Dear Galileo.
This year, Sony Thai will gear up to launch exciting activities to communicate with the young generation. The official partnership with the 2010 FIFA World Cup football competition in South Africa and an agreement with Kaká (Ricardo Izecson dos Santos Leite), FIFA’s 2007 Best Player, for its latest Bravia LCD TV promotional campaign are important strategies for Sony to directly target key customer groups.
“The success and continued growth of Sony, both in terms of business and as a trusted brand, can be attributed to the excellent cooperation from dealerships nationwide, as well as the consistent support from our valued customers who appreciate our product quality. The achievement is reflected in in a number of consumer surveys conducted by various institutes and the highly-recognized awards given to Sony as a top-of-mind brand in consumer’s choice, including the prestigious Reader's Digest Trusted Brand award and consumer surveys by BrandAge and Marketeer magazines. Consequently, Sony will move forward to strengthen its dealerships’ capabilities while also differentiating the Sony brand from other rivals to deliver a new level of satisfaction to our consumers,” Mr Taisuke Nakanishi added.
Sony Thai will also gear up to form a partnership with other Sony companies which include Sony Ericsson, Sony Pictures and Sony Music Entertainment, along with business partners like the leading global sports equipment and clothing maker Adidas, to unveil a series of marketing campaigns and to present consumers with brand-new experiences, while reaffirming Sony brand image as a sophisticated brand that perfectly blends into today's fast-paced lifestyles of consumers.
Sony’s extensive line-up of products come in unrivalled sleek designs and feature state-of-the-art technology, offering a wide range of choices for consumers’ trendy lifestyles. They include:
· An extraordinarily slim new 40-inch ZX1 Bravia HD LCD TV measuring a barely believable 9.9mm at its slimmest section, priced at 149,990 baht
· A Sony Cybershot DSC-HX1 featuring capability of up to 10 frames per second, achieved through a recently developed high-speed Exmor CMOS sensor and Sony G lens and priced at 19,990 baht
· The lightest ever Alpha DSLR-A230 digital camera with a sleek and durable pure titanium body as well as the Alpha A380 with an exclusive Sony feature, Quick AF Live View, for responsive auto focusing and variable-angle shooting while framing the subject on the LCD monitor
· Sony Handycam HDR-XR520 with the newly developed “Exmor R CMOS Sensor” to capture clear images even in low light condition, and the HDR-TG5 Handycam camcorders with 16GB internal memory are among the six other new models of brand new line-up for Sony Handycam range.
· Walkman® X1000 series Video MP4 Player with touch screen display and wifi connection support for the ultimate personal entertainment experience priced at 12,990 baht for the 16 GB model, and 15,990 baht for 32 GB model.
· A Walkman NWZ-W202 MP3 player boasting its wearable unique design for the dynamic lifestyle of today’s teenagers with an affordable retail price of 3,490 baht.
· Introducing a brand new offering of the much-talked about Sony VAIO P in gold, complimenting the colorful range of the mobile computing technology in red, black, white, and green.
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