Wednesday, September 9, 2009

Havells Sylvania sheds light on bartering

       Havells Sylvania(Thailand) has turned to barter exchange to buid consumer awareness of its Sylvania brand of lamps and lighting solutions.
       "This has become a key marketing strategy this year. This also creates our project references to contribute sales in the near future," general manager Poomthep Malakul said yesterday.
       Barter exchange as considered a marketing tool for expanding the customer base after Sylvania asked it subsidiaries in many countries, including Thailand, to cut their marketing budgets in line with the economic slowdown.
       The company then offered to install lighting solutions for its partners.
       Havells yesterday struck a deal with Mc Thai to replace 36-watt T8 lamps with T5 energy-saving lamps at 61 McDonald's restaurants in prime Bangkok and upcountry locations.
       "This will help McDonald's save 25-40 per cent on energy costs. The energy savings of McDonal's will be used to approach other firms to save energy like McDonalds," he said.
       Havells also distributes batteries and LED flashlights to McDonald's restaurants, which are a new channel to reach young generation consumers who follow a modern lifestyle and appreciate opportunities to try new things.
       The company also plans to sell batteries and LED flashlights at McDonald's in Vietnam, Malaysia and vietnam, its main overseas markets.

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