Philips Electronics (Thailand) Ltd., introduces its latest truly LED TV 9000 series, a full HD LCD display, with a 1920x1080p resolution featuring with direct-lit LED backlighting technology and offering pure performance in picture sharpness, motion and contrast and features the latest innovations in LCD technology – including the latest in internet TV.
Consumers enjoy breathtaking pictures and use up to 40% less energy with Philips award winning LED Pro. Over 1000 LED's are operated selectively in a grid as a backlight for the display. They generate brilliant light in bright image areas, and are dimmed completely in dark areas, saving energy. Combined with the powerful Perfect Pixel HD Engine, the result is a stunning picture with extreme contrast, sharpness and vibrant color. With LED Pro black is black and white is bright.
The Perfect Pixel HD engine deliver unrivalled sharpness and detail. It is also the world’s fastest LCD courtesy of 200Hz Clear LCD and an unbeatable 1 millisecond response time which banishes the motion blur problem common with LCD TVs. 200Hz Clear LCD creates extreme motion sharpness for clear and vibrant images even with fast on-screen motion. It results in a powerful dynamic contrast ratio up to 5,000,000:1.
Perfect Colors is the combination of new color sources, advanced color processing for both existing and new sources, and a Wide Color Gamut display. The powerful 17-bit Color Booster technology pumps out a mesmerizing 2,250 trillion colors, producing brilliant life-like images with natural skin and white tones.
Perfect Natural Motion results in smoother and quieter pictures with excellent sharpness surpassing even the motion performance in a cinema.
Philips immersive Ambilight Spectra 3 technology, which accurately identifies dominant on-screen colors and generates accurately-matched ambient lighting from three sides of the screen onto a rear wall.
As pure performance includes both sound quality as well as the picture quality, the 9700 series sports 2x15W high-efficiency speakers. This provides leading sound performance.
Another highlighted feature is Net TV, which enables simple and quick internet access to a wide range of sites from a start page on the TV screen.
It is also equipped with both Ethernet and WiFi connectivity, allowing them to stream data directly from a DLNA-compliant computer. Additional features include give HDMI 1.3 inputs, integrated subwoofers and tweeters, and full 1080p video output.
Wednesday, December 16, 2009
Monday, December 7, 2009
Auckland Museum Lights Up with Philips LED Technology for its 80th Birthday Largest Outdoor Installation of Solid State Lighting in New Zealand
Philips Lighting is proud to announce its role in the upgrade of one of New Zealand’s most stunning architectural and cultural landmarks, as Auckland Museum unveils a dramatic lighting transformation for the 80th birthday celebrations of its building. The striking installation designed by Light Emotion and specified by New Zealand’s Modus Architectural Lighting utilises Philips’ latest LED technology both inside and outside the Greco-Roman inspired building, as well as display lighting from Philips Selecon - the Museum’s luminaire manufacturer of choice - throughout the interior.
Sitting atop the Domain, the Auckland Museum has watched the growth of New Zealand’s largest city below, whilst maintaining its relevance as a place of great historical significance. Symbolising the cultural importance to New Zealand’s past, present and future, the Museum will now take centre-stage in the city’s night sky alight with bold and emotive colour, thanks to Philips’ state-of-the-art programmable and energy efficient LED lighting technology.
“We are illuminating the building, not only to honour its architectural magnificence, but to signify the importance of the Museum’s connection with the city. This iconic building should be seen from all vantage points throughout our city, and we are proud to illuminate it in an economically friendly and beautiful new way,” says Museum Director Dr Vanda Vitali. “We want to mark the building’s 80th year and honour the War Memorial aspect of the Museum in a truly innovative manner.”
The Museum’s exterior installation utilises Philips ColorGraze Powercore and ColorBlast Powercore fixtures to light the neoclassical structure’s façade and columns. Through the use of these small, yet powerful LED lights the Museum can change the exterior’s look and feel simply with the touch of a button, enabling the Museum to enhance its profile on the city skyline and create new colorful illumination experiences for visitors throughout each year.
“This installation marks the second major landmark that Philips has lit with LED technology in Auckland this year, following the upgrade to SkyCity’s SkyTower,” says Philips Electronics Australia and New Zealand CEO, Harry van Dyk. “As a company whose heritage in New Zealand spans more than 80 years, and more recently the acquisition of award-winning luminaire manufacturer Selecon, and our leadership in LED technology, Philips is immensely proud to play a role in transforming Auckland Museum, one of the country’s most important institutions.”
The two-part lighting upgrade also incorporates an interior upgrade, which includes creating a controllable, flexible environment in the Musuem’s foyer with Philips coloured LED technology, as well as the iW and eW Blast Powercore and eW Graze Powercore, energy efficient bright white LED solutions, enabling the space to be aesthetically changed for special events.
The current interior refurbishment also includes the installation of Philips Selecon’s award-winning Selecon Display Profile* high efficiency 35W metal halide model which combines exceptional light output and power savings with theatrical effect and functionality. Philips Selecon has supplied over 1000 luminaires since the 1990s, enhancing the visitor experience by adding colour, texture, shape and movement, while at the same time protecting and preserving the exhibits for future generations.
The installation was designed by Light Emotion and specified in part by Modus Architectural Lighting.
Sitting atop the Domain, the Auckland Museum has watched the growth of New Zealand’s largest city below, whilst maintaining its relevance as a place of great historical significance. Symbolising the cultural importance to New Zealand’s past, present and future, the Museum will now take centre-stage in the city’s night sky alight with bold and emotive colour, thanks to Philips’ state-of-the-art programmable and energy efficient LED lighting technology.
“We are illuminating the building, not only to honour its architectural magnificence, but to signify the importance of the Museum’s connection with the city. This iconic building should be seen from all vantage points throughout our city, and we are proud to illuminate it in an economically friendly and beautiful new way,” says Museum Director Dr Vanda Vitali. “We want to mark the building’s 80th year and honour the War Memorial aspect of the Museum in a truly innovative manner.”
The Museum’s exterior installation utilises Philips ColorGraze Powercore and ColorBlast Powercore fixtures to light the neoclassical structure’s façade and columns. Through the use of these small, yet powerful LED lights the Museum can change the exterior’s look and feel simply with the touch of a button, enabling the Museum to enhance its profile on the city skyline and create new colorful illumination experiences for visitors throughout each year.
“This installation marks the second major landmark that Philips has lit with LED technology in Auckland this year, following the upgrade to SkyCity’s SkyTower,” says Philips Electronics Australia and New Zealand CEO, Harry van Dyk. “As a company whose heritage in New Zealand spans more than 80 years, and more recently the acquisition of award-winning luminaire manufacturer Selecon, and our leadership in LED technology, Philips is immensely proud to play a role in transforming Auckland Museum, one of the country’s most important institutions.”
The two-part lighting upgrade also incorporates an interior upgrade, which includes creating a controllable, flexible environment in the Musuem’s foyer with Philips coloured LED technology, as well as the iW and eW Blast Powercore and eW Graze Powercore, energy efficient bright white LED solutions, enabling the space to be aesthetically changed for special events.
The current interior refurbishment also includes the installation of Philips Selecon’s award-winning Selecon Display Profile* high efficiency 35W metal halide model which combines exceptional light output and power savings with theatrical effect and functionality. Philips Selecon has supplied over 1000 luminaires since the 1990s, enhancing the visitor experience by adding colour, texture, shape and movement, while at the same time protecting and preserving the exhibits for future generations.
The installation was designed by Light Emotion and specified in part by Modus Architectural Lighting.
Sony reaffirms its leadership position with new range of innovative digital products
Sony Thai Co., Ltd., the market leader in innovative electrical appliances to suit all consumers’ lifestyles, today announced its 2009 business direction and marketing strategies, while unveiling a range of products to drive its business growth in 2009, at the ‘SONY Annual Press and Dealer Conference 2009’ held at the Swissotel Le Concorde. The extended new product portfolio includes Bravia LCD TVs, Cybershot digital cameras, Alpha DSLR cameras among others, highlighting the company’s commitment to provide an inspiring, fulfilling consumer experience.
“Against the backdrop of persisting concerns from the worldwide financial crisis, Sony Asia Pacific has managed to show positive growth for three consecutive years, thanks to significant contribution of markets such as Thailand. This remarkable achievement is based on Sony’s leadership in High Definition innovation, allowing us to deliver digital lifestyle experiences based on real consumers demands as well as our commitment to building the Sony brand in Thailand. The partnership with Sony group of companies under Sony United spirit also serves as a key contributing factor to our success,” said Mr Narihiko Uemura, Managing Director, Sony Electronics Asia Pacific.
“Despite the fact that Thailand’s electrical appliance market has been affected by the global economic recession and political uncertainties, Sony Thai has succeeded in maintaining its business growth with increased market shares in a wide range of product categories, including Cybershot digital cameras. Furthermore, Sony has been able to retain its number one position in audio-visual (AV) products with 25% (by market value). It is expected that this year Sony Thai will grow more than 10%, thanks to increasing market trend and demand, particularly for LCD TVs, notebook PCs, digital cameras, and D-SLR cameras, etc.” According to Sony Thai’s Managing Director, Mr.Taisuke Nakanishi.
“Since August last year, Thai business sectors have suffered from stormy business climates, amidst the ongoing global financial crisis. Take it into account, the above conditions, this year we will place more emphasis on strategic areas of high-growth product categories, like Bravia LCD TVs, Alpha D-SLR cameras, Cyber-shot digital cameras, and VAIO notebook PCs to achieve double digit sales growth using new strategies and innovative communications channels to meet diverse and distinctive consumer demands, along with integrated CRM activities as part of the effort to maintain our long-term customer base, while enhancing the value-added marketing solution and operation excellence as well as Sony brand’s leadership in AV IT,” He said.
A greater focus for Sony’s business direction for 2009 will be on satisfying the demands of existing customers with innovative new products featuring distinctive technology developed to strengthen its position as a premium brand. The continuous Youth Marketing strategy aimed at capturing young consumers and enhancing an innovative brand image will also be employed through product groups, incorporating a series of out-of-the-box marketing campaigns to convey a unique lifestyle to consumers such as the Let’s Color Strategy under which Sony makes its color products available in all core product groups, ranging from Bravia, Cybershot cameras, Handycam, Walkman, and VAIO. Furthermore, integrated marketing communication activities, covering all media channels, broadcast, print, online, as well as consumer events and road show activities, will be organized in order to secure Sony’s new target, teenager customers effectively. Also a key to driving Sony’s success will be the collaboration with other Sony companies in both global and local levels, and strategic business partners such as True EPL (English Premier League), Adidas, and sponsorships of Thai movies such as Dear Galileo.
This year, Sony Thai will gear up to launch exciting activities to communicate with the young generation. The official partnership with the 2010 FIFA World Cup football competition in South Africa and an agreement with Kaká (Ricardo Izecson dos Santos Leite), FIFA’s 2007 Best Player, for its latest Bravia LCD TV promotional campaign are important strategies for Sony to directly target key customer groups.
“The success and continued growth of Sony, both in terms of business and as a trusted brand, can be attributed to the excellent cooperation from dealerships nationwide, as well as the consistent support from our valued customers who appreciate our product quality. The achievement is reflected in in a number of consumer surveys conducted by various institutes and the highly-recognized awards given to Sony as a top-of-mind brand in consumer’s choice, including the prestigious Reader's Digest Trusted Brand award and consumer surveys by BrandAge and Marketeer magazines. Consequently, Sony will move forward to strengthen its dealerships’ capabilities while also differentiating the Sony brand from other rivals to deliver a new level of satisfaction to our consumers,” Mr Taisuke Nakanishi added.
Sony Thai will also gear up to form a partnership with other Sony companies which include Sony Ericsson, Sony Pictures and Sony Music Entertainment, along with business partners like the leading global sports equipment and clothing maker Adidas, to unveil a series of marketing campaigns and to present consumers with brand-new experiences, while reaffirming Sony brand image as a sophisticated brand that perfectly blends into today's fast-paced lifestyles of consumers.
Sony’s extensive line-up of products come in unrivalled sleek designs and feature state-of-the-art technology, offering a wide range of choices for consumers’ trendy lifestyles. They include:
· An extraordinarily slim new 40-inch ZX1 Bravia HD LCD TV measuring a barely believable 9.9mm at its slimmest section, priced at 149,990 baht
· A Sony Cybershot DSC-HX1 featuring capability of up to 10 frames per second, achieved through a recently developed high-speed Exmor CMOS sensor and Sony G lens and priced at 19,990 baht
· The lightest ever Alpha DSLR-A230 digital camera with a sleek and durable pure titanium body as well as the Alpha A380 with an exclusive Sony feature, Quick AF Live View, for responsive auto focusing and variable-angle shooting while framing the subject on the LCD monitor
· Sony Handycam HDR-XR520 with the newly developed “Exmor R CMOS Sensor” to capture clear images even in low light condition, and the HDR-TG5 Handycam camcorders with 16GB internal memory are among the six other new models of brand new line-up for Sony Handycam range.
· Walkman® X1000 series Video MP4 Player with touch screen display and wifi connection support for the ultimate personal entertainment experience priced at 12,990 baht for the 16 GB model, and 15,990 baht for 32 GB model.
· A Walkman NWZ-W202 MP3 player boasting its wearable unique design for the dynamic lifestyle of today’s teenagers with an affordable retail price of 3,490 baht.
· Introducing a brand new offering of the much-talked about Sony VAIO P in gold, complimenting the colorful range of the mobile computing technology in red, black, white, and green.
“Against the backdrop of persisting concerns from the worldwide financial crisis, Sony Asia Pacific has managed to show positive growth for three consecutive years, thanks to significant contribution of markets such as Thailand. This remarkable achievement is based on Sony’s leadership in High Definition innovation, allowing us to deliver digital lifestyle experiences based on real consumers demands as well as our commitment to building the Sony brand in Thailand. The partnership with Sony group of companies under Sony United spirit also serves as a key contributing factor to our success,” said Mr Narihiko Uemura, Managing Director, Sony Electronics Asia Pacific.
“Despite the fact that Thailand’s electrical appliance market has been affected by the global economic recession and political uncertainties, Sony Thai has succeeded in maintaining its business growth with increased market shares in a wide range of product categories, including Cybershot digital cameras. Furthermore, Sony has been able to retain its number one position in audio-visual (AV) products with 25% (by market value). It is expected that this year Sony Thai will grow more than 10%, thanks to increasing market trend and demand, particularly for LCD TVs, notebook PCs, digital cameras, and D-SLR cameras, etc.” According to Sony Thai’s Managing Director, Mr.Taisuke Nakanishi.
“Since August last year, Thai business sectors have suffered from stormy business climates, amidst the ongoing global financial crisis. Take it into account, the above conditions, this year we will place more emphasis on strategic areas of high-growth product categories, like Bravia LCD TVs, Alpha D-SLR cameras, Cyber-shot digital cameras, and VAIO notebook PCs to achieve double digit sales growth using new strategies and innovative communications channels to meet diverse and distinctive consumer demands, along with integrated CRM activities as part of the effort to maintain our long-term customer base, while enhancing the value-added marketing solution and operation excellence as well as Sony brand’s leadership in AV IT,” He said.
A greater focus for Sony’s business direction for 2009 will be on satisfying the demands of existing customers with innovative new products featuring distinctive technology developed to strengthen its position as a premium brand. The continuous Youth Marketing strategy aimed at capturing young consumers and enhancing an innovative brand image will also be employed through product groups, incorporating a series of out-of-the-box marketing campaigns to convey a unique lifestyle to consumers such as the Let’s Color Strategy under which Sony makes its color products available in all core product groups, ranging from Bravia, Cybershot cameras, Handycam, Walkman, and VAIO. Furthermore, integrated marketing communication activities, covering all media channels, broadcast, print, online, as well as consumer events and road show activities, will be organized in order to secure Sony’s new target, teenager customers effectively. Also a key to driving Sony’s success will be the collaboration with other Sony companies in both global and local levels, and strategic business partners such as True EPL (English Premier League), Adidas, and sponsorships of Thai movies such as Dear Galileo.
This year, Sony Thai will gear up to launch exciting activities to communicate with the young generation. The official partnership with the 2010 FIFA World Cup football competition in South Africa and an agreement with Kaká (Ricardo Izecson dos Santos Leite), FIFA’s 2007 Best Player, for its latest Bravia LCD TV promotional campaign are important strategies for Sony to directly target key customer groups.
“The success and continued growth of Sony, both in terms of business and as a trusted brand, can be attributed to the excellent cooperation from dealerships nationwide, as well as the consistent support from our valued customers who appreciate our product quality. The achievement is reflected in in a number of consumer surveys conducted by various institutes and the highly-recognized awards given to Sony as a top-of-mind brand in consumer’s choice, including the prestigious Reader's Digest Trusted Brand award and consumer surveys by BrandAge and Marketeer magazines. Consequently, Sony will move forward to strengthen its dealerships’ capabilities while also differentiating the Sony brand from other rivals to deliver a new level of satisfaction to our consumers,” Mr Taisuke Nakanishi added.
Sony Thai will also gear up to form a partnership with other Sony companies which include Sony Ericsson, Sony Pictures and Sony Music Entertainment, along with business partners like the leading global sports equipment and clothing maker Adidas, to unveil a series of marketing campaigns and to present consumers with brand-new experiences, while reaffirming Sony brand image as a sophisticated brand that perfectly blends into today's fast-paced lifestyles of consumers.
Sony’s extensive line-up of products come in unrivalled sleek designs and feature state-of-the-art technology, offering a wide range of choices for consumers’ trendy lifestyles. They include:
· An extraordinarily slim new 40-inch ZX1 Bravia HD LCD TV measuring a barely believable 9.9mm at its slimmest section, priced at 149,990 baht
· A Sony Cybershot DSC-HX1 featuring capability of up to 10 frames per second, achieved through a recently developed high-speed Exmor CMOS sensor and Sony G lens and priced at 19,990 baht
· The lightest ever Alpha DSLR-A230 digital camera with a sleek and durable pure titanium body as well as the Alpha A380 with an exclusive Sony feature, Quick AF Live View, for responsive auto focusing and variable-angle shooting while framing the subject on the LCD monitor
· Sony Handycam HDR-XR520 with the newly developed “Exmor R CMOS Sensor” to capture clear images even in low light condition, and the HDR-TG5 Handycam camcorders with 16GB internal memory are among the six other new models of brand new line-up for Sony Handycam range.
· Walkman® X1000 series Video MP4 Player with touch screen display and wifi connection support for the ultimate personal entertainment experience priced at 12,990 baht for the 16 GB model, and 15,990 baht for 32 GB model.
· A Walkman NWZ-W202 MP3 player boasting its wearable unique design for the dynamic lifestyle of today’s teenagers with an affordable retail price of 3,490 baht.
· Introducing a brand new offering of the much-talked about Sony VAIO P in gold, complimenting the colorful range of the mobile computing technology in red, black, white, and green.
SANYO Welcomes the Year 2010 As the First Brand in Thailand to Have Almost 40 Product Lines
Showing Intelligent Application That Communicates through HD-Wireless and Blending, and Displays Panorama Picture
SANYO will be the first brand in Thailand to approach market in 2010 by expanding projector product line with almost 40 new models and displaying innovative technologies. SANYO projectors will be on sale in 2010 with as the largest product line in Thailand and in the world.
Mr. Tatsuhiko Tachibana General Manager of SANYO Electric Co., Ltd., revealed at the press conference that “Nowadays, the quality of SANYO projector is recognized globally. It is another product line that is expected to provide overall income for SANYO. Having large factory to do research and development by our own technologies provides strong point for the product. This makes applications to be continually develops and fulfill more usage requirements.”
Last year, SANYO projector took 8% market share, which made it raked no.3. For 5,000 lumens and above models, SANYO took 29% market share, the highest amount in the world. The mentioned models took 36% market share in Thailand. Having imported and sold projectors in Thailand for 16 years, SANYO believes that Thai customers are still satisfied in good product performance warranty and post sales service.
Recently, SANYO (Thailand) Co., Ltd., is proud to present the latest innovative projector PDG-DHT100L. It is equipped with HD-wireless communication system and blending capability. Panorama picture displaying is enabled by operating at least 2 projectors. Its price starts at approximate 1,200,000 baht (includes VAT).
Ms.Ranee Sittikaew, Senior Multimedia Sales Manager of Sanyo (Thailand) Co., Ltd., said that the debut of 40 new projectors today (October 15) is purposed to affirm leadership in multimedia market as the only manufacturer that have the most product lines in Thailand and in the world. The overall market value in Thailand this year is expected to be around 50,000 units, which is a reduction compared to last year because of economic downturn.
In 2010, overall projector market is believed to expand for 10-15% if there is no factor, such as economic downturn or political situation, to have an impact on customer confidence.
“We plan to retain our top spot in projector market next year. At present, we have 12% market share with customer base covering all sectors, including government organizations, academies, private companies, large SI stores, national picture and sound system renting companies, and home users. Nowadays, projector has cutting-edge performance to be home entertainment appliance.” Ms.Ranee said.
SANYO focuses on 2 marketing strategies, which are strong sales management by providing expert to advice customer and product warranty. Customer can be sure that projector is 2-year warranted and cathode ray tube is warranted up to 1 year, or 1,000-hour usage. Sanyo provide longer warranty time compared to competitors, as well as fast spare reservation and service.
SANYO will be the first brand in Thailand to approach market in 2010 by expanding projector product line with almost 40 new models and displaying innovative technologies. SANYO projectors will be on sale in 2010 with as the largest product line in Thailand and in the world.
Mr. Tatsuhiko Tachibana General Manager of SANYO Electric Co., Ltd., revealed at the press conference that “Nowadays, the quality of SANYO projector is recognized globally. It is another product line that is expected to provide overall income for SANYO. Having large factory to do research and development by our own technologies provides strong point for the product. This makes applications to be continually develops and fulfill more usage requirements.”
Last year, SANYO projector took 8% market share, which made it raked no.3. For 5,000 lumens and above models, SANYO took 29% market share, the highest amount in the world. The mentioned models took 36% market share in Thailand. Having imported and sold projectors in Thailand for 16 years, SANYO believes that Thai customers are still satisfied in good product performance warranty and post sales service.
Recently, SANYO (Thailand) Co., Ltd., is proud to present the latest innovative projector PDG-DHT100L. It is equipped with HD-wireless communication system and blending capability. Panorama picture displaying is enabled by operating at least 2 projectors. Its price starts at approximate 1,200,000 baht (includes VAT).
Ms.Ranee Sittikaew, Senior Multimedia Sales Manager of Sanyo (Thailand) Co., Ltd., said that the debut of 40 new projectors today (October 15) is purposed to affirm leadership in multimedia market as the only manufacturer that have the most product lines in Thailand and in the world. The overall market value in Thailand this year is expected to be around 50,000 units, which is a reduction compared to last year because of economic downturn.
In 2010, overall projector market is believed to expand for 10-15% if there is no factor, such as economic downturn or political situation, to have an impact on customer confidence.
“We plan to retain our top spot in projector market next year. At present, we have 12% market share with customer base covering all sectors, including government organizations, academies, private companies, large SI stores, national picture and sound system renting companies, and home users. Nowadays, projector has cutting-edge performance to be home entertainment appliance.” Ms.Ranee said.
SANYO focuses on 2 marketing strategies, which are strong sales management by providing expert to advice customer and product warranty. Customer can be sure that projector is 2-year warranted and cathode ray tube is warranted up to 1 year, or 1,000-hour usage. Sanyo provide longer warranty time compared to competitors, as well as fast spare reservation and service.
Midea, a leading electrical appliance conglomerate from China, announces its complete market penetration into Thailand today.
Midea, a leading electrical appliance conglomerate from China, announces its complete market penetration into Thailand today. In its latest campaign, the company will launch its “Fan” product group along with a sales promotion, where winners will get a free trip to Australia. “Midea”, a leading home electrical appliance conglomerate from China, announces its complete market penetration into Thailand today. In line with its announcement, the company will gear up its investment to develop its “Fan” market to enhance its position as the No.1 Fan Manufacturer in the World. Given its superior motor technology offering durability, beauty, design and energy saving, the company will launch 10 new models with a special campaign.
Mr. Shao Bin, Marketing Manager of Midea Trading (Thailand) Co., Ltd., the manufacturer and distributor of Midea branded home electrical appliance from China, discloses the company’s 2009 directions and strategies in Thailand today that after having successfully operated in Thailand for more than 5 years and officially announcing its presence in late 2008, despite a good response and higher brand recognition in the Thai home electrical appliance market, the company will unceasingly expand its marketing channels as well as untiringly improve its products to better answer to the needs of the Thai people.
Though it is expected that the home electrical appliance market in Thailand will experience lower purchasing power and post a total market value of approximately 35 billion Baht in 2008 & Q1 of 2009 due to economical as well as political stalemate; over the past year, Midea Group has held a promotion to stimulate the market and increasingly invested in its R&D activities in its “Fan” product group so that they achieve good quality products able to level with international standards and, most importantly, able to answer to the needs of its target groups.
As the Thai electrical fan market enjoys high market growth and is highly competitive at the same time, the company will introduce 10 new Midea electrical fans in this summer to differentiate itself from the market. All Midea fans are unique with its modern motor technology. As the World’s top fan manufacturer with an annual output of 30 million units today, the market could be confident that all Midea fans will outstandingly offer safety, durability, beauty, affordability and energy saving. In its latest sales promotion campaign, which is expected to generate a sale of 30,000 units, the company has offered a chance for those who purchase Midea fans to win a free trip to
Australia. This campaign starts today till June 15, 2009 and is available at Makro, Carrefour and other modern electrical appliance outlets nationwide. Currently the company has a total capacity of 300,000 of which will be marketed in Thailand, while 600,000 of which will be marketed abroad, e.g. Malaysia, Vietnam, Singapore, the Philippines and Indonesia.
Midea’s core products include induction cooker, rice cooker, microwave oven, water dispenser and fan. Out of the Midea Group’s sales of approximately US$10 billion, the 2008 sales in Thailand was at US$2 million, while the 2008 Asean sales (including Thailand) was at US$20 million. On a group level, it is expected that the Group will enjoy a growth of 20%, while the Thai sales will double to around US$5 million (Approx: 175 million Baht). This is due mainly to its aggressive production expansion strategy to cover 40 models in 13-15 product groups, e.g. microwave oven, gas stove, water heater and hobs, while maintaining its strength by setting its prices 5-10% lower than international brands.
Besides fans, Midea will continuously add new products to penetrate the Thai electrical appliance market. Core products in the local market will include rice cooker, microwave oven, water dispenser and, especially, induction cooker, which the company enjoys more than 50% market share today. On top of all these, the company also has a plan to launch new products, e.g. gas stove, water heater, etc. Currently the company has marketed more than 30 Midea models in 10 product groups and more will definitely be seen throughout the second half of this year.
Mr. Shao Bin, Marketing Manager of Midea Trading (Thailand) Co., Ltd., the manufacturer and distributor of Midea branded home electrical appliance from China, discloses the company’s 2009 directions and strategies in Thailand today that after having successfully operated in Thailand for more than 5 years and officially announcing its presence in late 2008, despite a good response and higher brand recognition in the Thai home electrical appliance market, the company will unceasingly expand its marketing channels as well as untiringly improve its products to better answer to the needs of the Thai people.
Though it is expected that the home electrical appliance market in Thailand will experience lower purchasing power and post a total market value of approximately 35 billion Baht in 2008 & Q1 of 2009 due to economical as well as political stalemate; over the past year, Midea Group has held a promotion to stimulate the market and increasingly invested in its R&D activities in its “Fan” product group so that they achieve good quality products able to level with international standards and, most importantly, able to answer to the needs of its target groups.
As the Thai electrical fan market enjoys high market growth and is highly competitive at the same time, the company will introduce 10 new Midea electrical fans in this summer to differentiate itself from the market. All Midea fans are unique with its modern motor technology. As the World’s top fan manufacturer with an annual output of 30 million units today, the market could be confident that all Midea fans will outstandingly offer safety, durability, beauty, affordability and energy saving. In its latest sales promotion campaign, which is expected to generate a sale of 30,000 units, the company has offered a chance for those who purchase Midea fans to win a free trip to
Australia. This campaign starts today till June 15, 2009 and is available at Makro, Carrefour and other modern electrical appliance outlets nationwide. Currently the company has a total capacity of 300,000 of which will be marketed in Thailand, while 600,000 of which will be marketed abroad, e.g. Malaysia, Vietnam, Singapore, the Philippines and Indonesia.
Midea’s core products include induction cooker, rice cooker, microwave oven, water dispenser and fan. Out of the Midea Group’s sales of approximately US$10 billion, the 2008 sales in Thailand was at US$2 million, while the 2008 Asean sales (including Thailand) was at US$20 million. On a group level, it is expected that the Group will enjoy a growth of 20%, while the Thai sales will double to around US$5 million (Approx: 175 million Baht). This is due mainly to its aggressive production expansion strategy to cover 40 models in 13-15 product groups, e.g. microwave oven, gas stove, water heater and hobs, while maintaining its strength by setting its prices 5-10% lower than international brands.
Besides fans, Midea will continuously add new products to penetrate the Thai electrical appliance market. Core products in the local market will include rice cooker, microwave oven, water dispenser and, especially, induction cooker, which the company enjoys more than 50% market share today. On top of all these, the company also has a plan to launch new products, e.g. gas stove, water heater, etc. Currently the company has marketed more than 30 Midea models in 10 product groups and more will definitely be seen throughout the second half of this year.
Subscribe to:
Posts (Atom)