SANYO Welcomes the Year 2010 As the First Brand in Thailand to Have Almost 40 Product Lines

Showing Intelligent Application That Communicates through HD-Wireless and Blending, and Displays Panorama Picture


SANYO will be the first brand in Thailand to approach market in 2010 by expanding projector product line with almost 40 new models and displaying innovative technologies. SANYO projectors will be on sale in 2010 with as the largest product line in Thailand and in the world.

Mr. Tatsuhiko Tachibana General Manager of SANYO Electric Co., Ltd., revealed at the press conference that “Nowadays, the quality of SANYO projector is recognized globally. It is another product line that is expected to provide overall income for SANYO. Having large factory to do research and development by our own technologies provides strong point for the product. This makes applications to be continually develops and fulfill more usage requirements.”

Last year, SANYO projector took 8% market share, which made it raked no.3. For 5,000 lumens and above models, SANYO took 29% market share, the highest amount in the world. The mentioned models took 36% market share in Thailand. Having imported and sold projectors in Thailand for 16 years, SANYO believes that Thai customers are still satisfied in good product performance warranty and post sales service.

Recently, SANYO (Thailand) Co., Ltd., is proud to present the latest innovative projector PDG-DHT100L. It is equipped with HD-wireless communication system and blending capability. Panorama picture displaying is enabled by operating at least 2 projectors. Its price starts at approximate 1,200,000 baht (includes VAT).

Ms.Ranee Sittikaew, Senior Multimedia Sales Manager of Sanyo (Thailand) Co., Ltd., said that the debut of 40 new projectors today (October 15) is purposed to affirm leadership in multimedia market as the only manufacturer that have the most product lines in Thailand and in the world. The overall market value in Thailand this year is expected to be around 50,000 units, which is a reduction compared to last year because of economic downturn.

In 2010, overall projector market is believed to expand for 10-15% if there is no factor, such as economic downturn or political situation, to have an impact on customer confidence.

“We plan to retain our top spot in projector market next year. At present, we have 12% market share with customer base covering all sectors, including government organizations, academies, private companies, large SI stores, national picture and sound system renting companies, and home users. Nowadays, projector has cutting-edge performance to be home entertainment appliance.” Ms.Ranee said.

SANYO focuses on 2 marketing strategies, which are strong sales management by providing expert to advice customer and product warranty. Customer can be sure that projector is 2-year warranted and cathode ray tube is warranted up to 1 year, or 1,000-hour usage. Sanyo provide longer warranty time compared to competitors, as well as fast spare reservation and service.