Midea, a leading electrical appliance conglomerate from China, announces its complete market penetration into Thailand today.

Midea, a leading electrical appliance conglomerate from China, announces its complete market penetration into Thailand today. In its latest campaign, the company will launch its “Fan” product group along with a sales promotion, where winners will get a free trip to Australia. “Midea”, a leading home electrical appliance conglomerate from China, announces its complete market penetration into Thailand today. In line with its announcement, the company will gear up its investment to develop its “Fan” market to enhance its position as the No.1 Fan Manufacturer in the World. Given its superior motor technology offering durability, beauty, design and energy saving, the company will launch 10 new models with a special campaign.

Mr. Shao Bin, Marketing Manager of Midea Trading (Thailand) Co., Ltd., the manufacturer and distributor of Midea branded home electrical appliance from China, discloses the company’s 2009 directions and strategies in Thailand today that after having successfully operated in Thailand for more than 5 years and officially announcing its presence in late 2008, despite a good response and higher brand recognition in the Thai home electrical appliance market, the company will unceasingly expand its marketing channels as well as untiringly improve its products to better answer to the needs of the Thai people.

Though it is expected that the home electrical appliance market in Thailand will experience lower purchasing power and post a total market value of approximately 35 billion Baht in 2008 & Q1 of 2009 due to economical as well as political stalemate; over the past year, Midea Group has held a promotion to stimulate the market and increasingly invested in its R&D activities in its “Fan” product group so that they achieve good quality products able to level with international standards and, most importantly, able to answer to the needs of its target groups.

As the Thai electrical fan market enjoys high market growth and is highly competitive at the same time, the company will introduce 10 new Midea electrical fans in this summer to differentiate itself from the market. All Midea fans are unique with its modern motor technology. As the World’s top fan manufacturer with an annual output of 30 million units today, the market could be confident that all Midea fans will outstandingly offer safety, durability, beauty, affordability and energy saving. In its latest sales promotion campaign, which is expected to generate a sale of 30,000 units, the company has offered a chance for those who purchase Midea fans to win a free trip to

Australia. This campaign starts today till June 15, 2009 and is available at Makro, Carrefour and other modern electrical appliance outlets nationwide. Currently the company has a total capacity of 300,000 of which will be marketed in Thailand, while 600,000 of which will be marketed abroad, e.g. Malaysia, Vietnam, Singapore, the Philippines and Indonesia.

Midea’s core products include induction cooker, rice cooker, microwave oven, water dispenser and fan. Out of the Midea Group’s sales of approximately US$10 billion, the 2008 sales in Thailand was at US$2 million, while the 2008 Asean sales (including Thailand) was at US$20 million. On a group level, it is expected that the Group will enjoy a growth of 20%, while the Thai sales will double to around US$5 million (Approx: 175 million Baht). This is due mainly to its aggressive production expansion strategy to cover 40 models in 13-15 product groups, e.g. microwave oven, gas stove, water heater and hobs, while maintaining its strength by setting its prices 5-10% lower than international brands.

Besides fans, Midea will continuously add new products to penetrate the Thai electrical appliance market. Core products in the local market will include rice cooker, microwave oven, water dispenser and, especially, induction cooker, which the company enjoys more than 50% market share today. On top of all these, the company also has a plan to launch new products, e.g. gas stove, water heater, etc. Currently the company has marketed more than 30 Midea models in 10 product groups and more will definitely be seen throughout the second half of this year.